Zynga

Zynga X Toyo Tires at SEMA

Zynga’s NaturalMotion studio aimed to increase customer engagement by integrating a real-world component into their CSR Racing game through a collaboration with Toyo Tires at the SEMA show, resulting in heightened interaction, enhanced brand visibility among car enthusiasts, and strengthened brand loyalty. To achieve this, we:

• Initiated an interactive poll for SEMA attendees and online followers to choose their favorite vehicle at the Treadpass exhibit. The winning vehicle would be featured in CSR Racing.
• Conducted a community poll on CSR Racing’s Instagram Stories to enable fan voting.
• Leveraged Zynga and Toyo Tires’ social media, along with press releases and custom signage at SEMA, to promote the initiative.
• Distributed custom videos throughout the event to increase excitement and engagement.