SEGA

Promoting Releases at PAX Australia

We were tasked with creating a title-agnostic stand for SEGA fans to experience its three most important new and upcoming releases at PAX Australia in Melbourne. The stand was a resounding success, drawing consistently long queues from over 80,000 attendees throughout the three-day event. Our approach included:

• Designing and constructing a 9m x 18m stand with three distinct gameplay zones and a total of 30 stations.
• Creating a multi-seat streaming lounge for influencers to broadcast from.
• Offering multiple photo opportunities to entertain attendees in the queue.
• Hosting a full program of influencer streams from the lounge, enhancing event social media presence.