SEGA of America
Sonic x Burger King
AGM and SEGA of America worked together to secure a licensed kids meal promotion for Sonic the Hedgehog at over 18K Burger King locations around the world. The program offered consumers a variety of six premium Sonic-themed toys with purchase of a kids meal. The licensed partnership also included:
- ATL media support
- In-store POP material
- Social media posts
- A TV commercial
Solutions: Gaming
Regions: APAC, N America, EMEA, LATAM
