SEGA Atlus

SEGA Atlus X Kung Fu Tea

Kung Fu Tea is the largest bubble tea franchise in the United States, with over 400 locations across the country. To celebrate the launch of Metaphor: ReFantazio, SEGA Atlus partnered with Kung Fu Tea on an in-store and online campaign.

• The program included 4 themed drinks based on the game’s main characters, and fans received limited-edition co-branded stickers as a gift with purchase.
• The partnership also included a Kung Fu Tea-hosted national sweepstakes and was promoted via in-store signage, Kung Fu Tea’s first in-app challenge, website inclusion, push notifications, email newsletters, influencer activations, social media support, press, and paid media.