Wild Brain

Strawberry Shortcake "Berry In The Big City"

In celebration of the all-new launch of Strawberry Shortcake’s Berry in the Big City and its’ winter special, Perfect Holiday, AGM secured 27 impactful partnerships with top-tier brands including Sunkist, Pinkberry, Crisco, Color Me Mine, Little Debbie, and more.

• AGM concepted a “fruitastic” produce promotion at retail with in-store signage, packaging, etc., from partners Naturipe (berries), Sunkist Growers (citrus), and Envy Apples. Walmart bought into the program.
• Several programs incorporated elements inspired by the characters of the series and their associated flavors, including Strawberry Shortcake and her friends Blueberry Muffin, Orange Blossom, Lemon Meringue, and Lime Chiffon. Leaning into this, Crisco created custom holiday baking recipes for each character.
• Partner placements included retail, produce, baking, packaged desserts, packaged spreads and treats. Strawberry Shortcake took the spotlight with in-store signage and special packaging.
• Partners amplified with digital and social sweepstakes to bring fans exclusive experiences like a chance to win a private tour of Duck Donuts HQ with Berry herself and an advance screening for the
• winner and their Berry Bestie!