Focus Features

Book Club 2

AGM secured 13 partnerships for the theatrical release of Focus Features’ Book Club 2, the sequel film to 2018’s Book Club. Campaigns included paid media, in-store displays, thematic product & experiences, giveaways, owned & operated digital support and more.

• Lufthansa capitalized on its film integration with a paid media campaign, a trip giveaway, and an influencer program, along with exposure on their sizable owned channels.
• Club Crackers created a paid digital campaign and hosted a sweepstakes for fans.
• Crane, a stationery company, curated products that related to each of the characters and their storylines (such as Vivian’s wedding), and had an influencer component.
• Additional partners included Barefoot Dreams, Books-A-Million, Crafted Taste, Eataly, Fatamorgana Gelato, Gelson’s, Prose, Stonewall Kitchen, Torani, & Zola Bakes.