Over the past few months, several of our clients — from gaming studios to location-based entertainment destinations — have asked us a version of the same question:
- Can we create a full campaign using AI?
- Can we use it to demonstrate our own innovation?
- Can we move faster — and still keep control?
The answer is: yes. And while we can’t reveal the client work just yet, we can show you something else.
We made a spot.
For ourselves.
Using the same process we’ve been building for our clients.
The result? A 30-second brand film for Allied Global Marketing — concepted, written, visualized, and voiced in a matter of hours. Not as a stunt. As a proof of what’s now possible.
Think of it as vibe-video production — the marketing cousin of vibe-coding. A feeling-forward, detail-led process where narrative tone, visual texture, and experiential flow take the lead. A modular story made from mood.
A Quick Word on Responsibility
We recognize that as powerful as AI can be, it must be used responsibly. For us, that means prioritizing accuracy, creative integrity, and brand safety at every step. It means knowing when to automate — and when to stay hands-on. It means training models on domain-specific data, building human-led prompts, and integrating real-time review into every output. If you're using AI without rigor, you’re not really using AI — you’re just rolling dice.
So we tested our own process — and our own standards — on ourselves.
Why We Did It
We’ve spent nearly four decades marketing the world’s most beloved brands. But lately, those same brands are asking us how to signal innovation in a way that goes beyond messaging — how to embody it in the content itself.
AI tools allow us to do that in new ways. With the right creative strategy and guidance, they offer:
- Speed — Concepts that once took weeks now take hours.
- Precision — Messaging that stays tight, voice that stays brand-right.
- Control — Unlike traditional production, AI allows us to iterate, adapt, and even localize instantly.
- Style — Most importantly: it doesn’t have to look like AI. With the right approach, it can look cinematic.
But we didn’t want to just talk about it. We wanted to show it. So we turned the lens inward — and made a spot about us.
Also? We know this could all end up looking a little silly. It’s a risk. But our goal was to create something sharp and unexpected — a series of moments with tone, detail, and variety. Something that piques your interest. With at least one or two scenes that feel… familiar. Maybe even personal.
Our Process: Culture. Technology. Results. (Literally.)
Here’s how we brought our 30-second AGM spot to life — using our own tagline as both concept and compass.
Step 1: Writing the Script
We started with the voice. We knew we wanted something cool, precise, and unexpected — narration that builds slowly, reveals nothing too early, and earns its payoff.
We kept it lean. Let the audience catch up. Avoided buzzwords. Embraced subtext.
And we used our own positioning — Culture. Technology. Results. — to inspire the shape and rhythm of the final line.
"You didn’t click a banner ad to end up here. You followed a feeling."
"We don’t chase the moment. We shape it."
That’s where it started.
Step 2: Generating the Visual Prompts
Next came the visuals — grounded in realism but heightened by texture, light, and camera movement.
We wrote prompt sequences designed to reflect the verticals we serve — entertainment, gaming, travel, nightlife, sports — in ways that felt stylized but relatable.
We focused on:
- Deep contrast lighting that feels bold but clean
- Crisp camera choreography — tracking shots, static lock-ins, and subtle push-ins
- Rich atmospheric layers — rain on windows, flickering bulbs, glass reflections
- Scenes with human touchpoints — clubs, lobbies, arenas, studios, workspaces
Everything was orchestrated through prompt engineering — no casting, no travel, no locations. Just creative clarity and aesthetic control.
Step 3: Voiceover & Sound Design
Once the visuals were in place, we built a voiceover script to match.
Stylized, rhythmic, slightly unexpected. We broke the pacing into beats. Left room for silence. Chose restraint over exposition.
Then we layered in ambient sound design:
- Crowd murmurs
- Street-level echoes
- LED flickers
- Room tone, silence, rain
For music, we generated a slick-sounding beat-driven track that reinforces the attitude of the voiceover.
What We Learned
Making this spot wasn’t just about proving the tools. It was about proving the model: With the right creative team, AI doesn’t replace brand storytelling — it sharpens it.
And the result isn’t “an AI video.” It’s a brand film that’s fast, flexible, and surprisingly cinematic. One we can evolve, localize, and repurpose as needed.
Watch the spot here.
Want to talk about what this process could look like for your brand?