Introducing Allied Labs

We're excited to announce the launch of Allied Labs, Allied Global Marketing's new initiative to experiment with innovative technologies and experiences that bring creative marketing opportunities to life. As marketing trends continuously evolve in our digital world, Allied Labs allows us to explore the latest advancements with an eye towards how they can enhance our strategic services.

For our inaugural Allied Labs project, we leveraged AI to spread some musical cheer this holiday season. Keep reading to learn more about the creative process and technology behind our festive, one-of-a-kind AI rap jingle generator.

The Spark of Innovation

The inspiration for an AI-powered jingle generator came from wanting to leverage modern language models to create an interactive, shareable holiday-related experience. We envisioned an easy-to-use platform where users could get an AI rap remix wishing them luck in achieving their New Year's resolutions.

After some creative brainstorming sessions, our cross-functional team set forth to make this idea a reality.

The Technology Behind the Scenes

Behind the whimsical user interface, the jingle generator showcases several key advancements in AI capabilities:

• Language Model: An advanced model generates unique rap lyric ideas based on the user's name and resolution goal.

• Text-to-Speech: Vocal audio synthesizes the lyrics with the user's choice of voice.

• Music Generator: Users pick an accompanying beat to complete their AI-powered musical creation.

• Video Generator: The output is a simple typographic lyric video in mp4 format, ideal for sharing on the user's social channels of choice.

By combining these AI capabilities with creative strategy, we developed an innovative way to share personal aspirations and resolutions. Optimizing this experience required carefully fine-tuning the AI models and simplifying the steps for users. The result is an engaging platform where participants can easily get a customized rap song in minutes.

Spreading Musical Cheer

To maximize exposure of this fun campaign, we utilized email marketing, social media engagement and visual content. The response so far has been tremendous, with over 500 jingle remixes created to-date. Make your own by clicking here!

What's Next for Allied Labs

We're thrilled by the success of our first Allied Labs project. This initiative will continue exploring the intersection of emerging tech and strategic marketing.

If you're interested in leveraging innovations like AI and AR/VR to creatively engage your audiences, reach out to our team today. And be sure to stay tuned for more Allied Labs projects that could inspire our next collaboration!