MULTICULTURAL

Multicultural Strategies Work Despite Rollbacks of DEI Initiatives

Breanna Washington, Director, Multicultural Publicity

ALLIED KNOWLEDGE

Allied Knowledge - Apr 2

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EXPERIENTIAL

Creating Gaming Events That Convert

Nicola Gold, Business Director, BXP

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Allied Knowledge - Mar 25

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STRATEGY & INNOVATION

SXSW 2025 Recap: 5 Trends Shaping Strategy

Ian Patterson, Sr. Director, Web & Data Tools

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Allied Knowledge - Mar 18

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EARNED MEDIA

Level Up Your Brand with Gaming Influencers

Teresa Lynch, Vice President, Social Media Marketing

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Allied Knowledge - Mar 11

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CREATIVE SOLUTIONS

Copywriting in the Age of AI

Anabel Brighton, Copywriter & Associate Project Manager

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Allied Knowledge - Mar 05

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EARNED MEDIA

Elevating Location-Based Entertainment Through Field Marketing

Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing

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Allied Knowledge - Feb 24

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EXPERIENTIAL

Why Experiential Marketing Is Thriving in an AI-Driven World

Jonny Davis, EVP, Experiential

GAMING

Leveraging Fandoms for Marketing Success

Kaitlin Rich, VP, Partnerships

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Allied Knowledge - Feb 18

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PARTNERSHIPS

Using Unexpected Partnerships to Garner Attention

Melissa Croll, Vice President, Partnerships

PAID MEDIA

Unlocking the Power of Cooperative Advertising

Jack Lancaster, VP, Media and Stephanie Anderson, VP, Media

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Allied Knowledge - Feb 4

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