Level Up Your Brand with Gaming Influencers

To break through the noise, brands in every vertical imaginable have begun to harness influencers to captivate audiences. In the gaming vertical, influencers with extensive reach and authentic engagement have extremely loyal followers who will tune into them daily and even for hours of gameplay live streams. Their intimate vlog-style content connects with millions due to their unique combination of entertainment and informational content. We will examine why partnerships with gamers are adept at pushing consumers through the sales funnel.

Enter the Gaming Dimension

Projected to grow by 4.6% in 2025, the popularity of mobile app and system gaming remains undeniable. Charismatic influencers reach millions of followers with comedic videos heavy on gameplay. With the emphasis on long-form videos, we creators like PewDiePie (110M), Markpilier (37.4M), and Ninja (23.8M) have their biggest audiences on Youtube, which is the 2nd biggest platform for influencer marketing. Twitch remains popular for live streaming sessions with days and even month-long marathons! Leveraging their gaming expertise, influencers deliver third-party validation and higher engagement due to the inherently interactive content. Allied has tapped influencers for sponsored introductions, product placements, and dedicated videos to drive awareness and conversions for a wide range of CPG, entertainment, and tech brands.

FOMO for Co-Branded Partnerships

Gaming and entertainment brand IP are a match made in heaven. Hollywood studios have tapped into massive gaming fandoms with video game adaptions like Amazon Prime’s Fallout and Netflix’s Arcane. Noted by Forbes in January 2025, partnerships have gone beyond movies and television with epic collaborations “across everything from traditional sports and entertainment to innovation in building brand-new immersive experiences”.

Allied’s Approach

Allied excels at identifying these synergies to amplify across paid media, owned, and influencer channels.

To maximize buzz around the animated Lord of the Rings: The War of the Rohirrim, Allied secured exclusive partnerships with PUBG Mobile and Smite/Smite 2 that immersed players into the epic world of Middle-earth. We activated 7 influencers to share dedicated videos teasing the in-game challenges, which generated 1.54M potential impressions. They emphasized a sense of FOMO to grab these game features during the limited-time partnership period. We prioritized gamers who were LOTR fans and active players like Dana, who endorsed by saying, “The queen of PubG has spoken”.

The Animated Cameo

Gaming influencer content often outperforms activations from traditional celebrities due to daily views from their legion of fans. Evolving beyond social media, Allied has tapped partners to no longer simply demo gameplay but to lend their talent for film and TV show productions. In 2022, we worked with animation studio Wildbrain to secure Jacksepticeye and Valkyrae influencers to voice characters in Netflix’s Sonic Prime series. Allied developed a strategic rollout plan with all stakeholders that delivered 13M potential impressions from the influencers’ reveal posts on Instagram.

Not sure where to start working with gaming influencers? Tap Allied for paid, earned, and owned social strategies centered around working with these powerful content creators. Click here to get in touch.