STRATEGY & INNOVATION

Measuring the Impact of Awareness Media on Performance Tactics

Dennis Hutchens, SVP, Media

EARNED MEDIA

How Social Media is Shaping the Music Charts

Garry James, Director, Media

PAID MEDIA

Unlocking the Power of AI with GA4

Regis Gnaly, Data and Analytics Specialist

PAID MEDIA

Five Pillars of Publicity Strategy

Steve Flynn, EVP, Publicity

PAID MEDIA

Branded In-Game Items Make for Winning Gaming Partnerships

Cornelia Tzana, Gaming Partnerships Manager, UK & Europe

PAID MEDIA

Rethinking Influencer Marketing ROI

Sabrina Chapman, Senior Director, Social

STRATEGY & INNOVATION

Google's New AI SGE Revolutionizes Search Results and Impacts SEO

Ardalan Salam, VP, Data & Technology

CREATIVE SOLUTIONS

How We Avoid Rainbow Capitalism

Josh Grijalva, VP, Multicultural PR

PAID MEDIA

Marketing Summer Blockbusters: A Local Approach

Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing

PAID MEDIA

The Right Marketing Solutions = The Ultimate Marketing Partnership

Erin Corbett, EVP, Partnerships

CREATIVE SOLUTIONS

Our 5 Takeaways from Variety’s Entertainment Marketing Summit

Jack Lancaster, VP, Media

PAID MEDIA

Harnessing the Power of AI in Publicity: Humans Still Needed

Steve Flynn, EVP, Publicity

CREATIVE SOLUTIONS

Location-Based Strategies for Social Media

Jamie Crick, Managing Director, APAC

CREATIVE SOLUTIONS

Press Start: The Rise of Video Game IP

Lucy Goddard, Senior Director, Client Solutions

PAID MEDIA

The Emergence of "De-Influencers"

Danyelle McGill Bethel, SVP, Social Media & Influencer Marketing

CREATIVE SOLUTIONS

The AGM A - Z of SXSW 2023

Jonny Davis, EVP, Brand Experience; Paddy Davis, EVP Brand Experience; and Ardalan Salam, VP, Data & Technology

PAID MEDIA

How Brands & Agencies Leverage Digital Marketing Automation

Michael Maiman, VP, Performance Media

PAID MEDIA

Trends in the 2023 PR Landscape

Steve Flynn, EVP, Publicity