Staying Ahead of the Curve: 7 Marketing Predictions for 2025

Arlene Wszalek, EVP, Strategy & Innovation

Leveraging AI to Supercharge Your Advertising Efforts

Michelle Healy, Media Director

High-Clutter Events: Should You Stay or Should You Go?

Arlene Wszalek, EVP, Strategy & Innovation

Paid Media’s Power to Celebrate Artists

Michelle Healy, Media Director

How Media Fragmentation Affects Marketing Strategies

Seán Roberts, VP UK & Ireland

Leveraging Assets for Strategic Marketing Campaigns

Abby Bennett, VP, Media

Navigating Media Relations in 2024

Maria Wyatt-Uhl, Senior Director of PR; Danielle Kovnat-Fox, Senior Director, Publicity; and Kristina Bello, Senior Account Director, National Publicity

The Evolution of Linear TV in a Streaming World

Seán Roberts, VP UK & Ireland

Authenticity and Personalization in PR

Carolyn Sloss, VP, Field Marketing

Gen Z's Shifting Search Habits

Ardalan Salam, VP, Data & Technology and Danyelle McGill Bethel, SVP, Social Media & Influencer Marketing

Gaming Partnerships for the Greater Good

Julie Knap, SVP, Partnerships

Marketing Alcohol to Gen Z

Jonny Davis, EVP, Brand Experience

Influencer Content For Paid Media

Danyelle McGill Bethel, SVP, Social Media & Influencer Marketing and Kerri-ann McGinty, EVP, Media

A Marketer’s Take on CES 2024

Ardalan Salam, VP, Data & Technology and Arlene Wszalek, EVP, Strategy & Innovation

India's Massive OTT Potential: Marketing to a Diverse Mobile Video Audience in the 5G Era

Jamie Crick, Managing Director, APAC