Heineken

Greener Bar

To spotlight sustainability in an innovative way and resonate with the festival-going audience, AGM was tasked by Heineken to unveil the Heineken Greener Bar at Electric Picnic, Ireland's leading music festival. Our team:

• Engineered a groundbreaking showcase at Electric Picnic, crafting the Heineken Greener Bar as a central hub for sustainability, intertwining the festival's vibrant atmosphere with eco-friendly initiatives.
• Implemented cutting-edge solutions to ensure the event's sustainability, achieving energy savings equivalent to the annual consumption of 4,600 Irish homes, significantly reducing the environmental footprint of typical festival setups.
• Curated a multifaceted festival experience, seamlessly integrating fully operational bars, immersive experience areas, captivating photo opportunities, and exclusive VIP sections, each element thoughtfully designed to celebrate the synergy of Heineken, sustainability, and music.
• Fostered a dynamic and engaging atmosphere, inviting festival-goers to partake in a celebration that highlighted the possibility of sustainable event experiences through innovative and collaborative efforts.

This initiative underscored the brand's dedication to sustainability and innovation, setting a new standard for eco-conscious event planning and offering an unforgettable experience that harmoniously blended the essence of music, culture, and environmental stewardship.