iWantTFC

Fractured show launch

We activated three US/CA-based influencers around new show Fractured, with the goals of increasing brand recognition of iWantTFC, sparking social chatter on TikTok, Instagram, and YouTube, and encouraging streaming subscriptions in territories outside of the Philippines. To meet these goals, our team:

• Focused on influencers who had strong ties to the Filipino community to reach the most relevant target audience.
• Developed custom content featuring the trending POV format to maximize social buzz and brand awareness.
• Activated partners across TikTok, Instagram, Facebook and YouTube to maximize awareness, with select partners cross-posting when budget allowed.
• Leveraged YouTube shorts and Instagram stories to provide direct links to subscribe and push users down the sign-up funnel.