beIN SPORTS

Driving subscriptions in ANZ

We develop strategic media plans and targeted buys to build awareness and drive Australasian subscriptions beIN SPORTS’ direct-to-consumer SVOD product, CONNECT, and its Prime Video Channel. After commencing with Australia, in mid-2023 beIN SPORTS awarded New Zealand to our purview, with the additional focus of building brand recognition through strategic media partnerships.

With beIN SPORTS’ diverse offering of global football leagues and competitions, international tennis, rugby, and more, identifying and targeting precise fan groups and dynamically adjusting media to a fixture list that evolves weekly — across multiple partners — is key to success.

With CONNECT becoming beIN SPORTS’ primary product in 2023, our remit has been to drive major efficiencies in performance media, which we are achieving through a diverse mix of partners and tactics, constantly optimised for conversions, alongside consulting strategically on user journey and creative effectiveness.