Bringing Brands to Local Landmarks

Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing , 06.07.24

06.07.24 Sara Taylor, SVP, Field Marketing and Lisa Giannakopulos, SVP, Field Marketing

We excel in making brands resonate on a local level for our North American clients. Our Field Marketing team consistently achieves outstanding results in both home and outer markets.

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From dynamic costume character appearances at the NY METS for IF/Paramount Pictures, to turning the St. Louis Wheel orange in support of Garfield for Sony Pictures or hosting a Barbie Boat Cruise in Boston, our local experts know how to highlight projects in the most impactful way. We've also partnered with local sports teams like the Chicago Bulls and the Miami Marlins to create memorable fan experiences. Additionally, iconic landmarks such as the Golden Gate Bridge in San Francisco and the Space Needle in Seattle have served as perfect backdrops for our unique marketing campaigns.

Iconic Publicity Opportunities

By selecting venues with iconic views, we create unique and memorable experiences for our clients and their guests. These prime locations not only provide visual appeal but also elevate the overall event experience, making it more engaging and impactful. Leveraging landmarks like the top of the Hay Adams Hotel in Washington, DC, with the White House as a natural backdrop, or the Four Seasons Hotel in Chicago with views of Lake Michigan, we utilize the local marketplace to find extraordinary locations and stay on top of current trends.

Our approach involves a thorough analysis of the local market to identify trending venues that resonate with our audience. We stay informed about new and upcoming hotspots, ensuring that we can offer consumers fresh yet familiar experiences.

The Result? Engagement

Our expertise ensures that each project is not only unique but also perfectly aligned with the local culture and audience, delivering unparalleled brand awareness and engagement. By selecting venues that capture the essence of the location and resonate with the target audience, we create immersive experiences that leave a lasting impression. Our focus on leveraging iconic landmarks and staying attuned to local trends ensures that every event we manage is a powerful tool for brand building. Want to learn more about our approach? Get in touch.

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